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Concept car “DÉSIR” – Renault Japon Co., Ltd.

Concept car "DÉSIR" - Renault Japon Co., Ltd. It is Renault Japon Co., Ltd. I introduce our new concept car. It is DÉSIR of Renault. It is a meaning same as a meaning of English desire. I thought about our design identity strategically and thought about a story. This strategy is "cycles of life." I put six petals center of a human being. The first petal is fall-in-love. A petal that fall-in-love with at first sight. I explain the reason that we made such a concept car. This is Sport Coupe of the for two people. When two people got on in, I think about the scene which man and woman looks for each other. I thought the situation to be a way of the plain expression of this product. The color of this product is "Rouge Flamme." It is red of the flame. It is red of the flame when you love. It was made with passion, the way of thinking of instinctive, warm and simple. Therefore there is the cold edge nowhere. There is no aggressive parts. It is all round. The part of the dent of the side of the door is form such as the slender waist. Rear and front greatly round. When I watched a human being, there is not outstanding part edges of straight lines either. Therefore I think that human plainness comes. This is concept car. The team, which designed this, designed LUTECIA of the stock car. The reason is because there is the same line in LUTECIA. Dent of the door of the side lacing, shape of the rear become the similar line. It is concept car appearing first of the brand identity. When I thought about brand identity, we designed it so that logo was outstanding. Both DÉSIR and LUTECIA have a big logo at the front. It is surrounded with the rim of black to become more attractive. It shows a logo of Renault with pride. We thought like that and designed identity of Renault. This expression began with concept car called DÉSIR.


BMW R nineT - BMW Co., Ltd. In we BMW group, I want to introduce the product of the motorcycle of "BMW Motorrad" this time. It "is new model R nineT" to display here. It is flat twin, boxer twin, a new motorcycle of the category "neo-classical-sty...


Concept car "XL1" - Volkswogen group Japan Co., Ltd. It is Volkswagen group Co., Ltd. It is the next-generation car which we developed to exhibit this time. The name is XL1. The ride capacity is two people. As for the full length, 3.8m, the over...


Volvo V40 series - Volvo Car Japan Co., Ltd. It is Volvo car Japan Co., Ltd. We participated in Tokyo Motorshow after an interval of seven years. It is the Volvo V40 series which we announced on February 19 of this year. There was no car which we...


富豪V40系列 -- Volvo Car Japan Co., Ltd. 富豪V40系列 -- Volvo Car Japan Co., Ltd. For more details please visit http://zh.iexpo.tv Turn captions on for Chinese, Korean, French, German, Italian, Espanol...


Volvo V40 series - Volvo Car Japan Co., Ltd. Volvo V40 series -- Volvo Car Japan Co., Ltd. For more details please visit http://iexpo.tv. Turn captions on for Chinese, Korean, French, German, Italian, E... From: etenjitv Views: 4 0 ratings Time...


Jaguar F type coupe - jaguar Land Rover Japan Co., Ltd. Jaguar F type coupe - jaguar Land Rover Japan Co., Ltd. For more details please visit http://iexpo.tv. Turn captions on for Chinese, Korean, French, German, ... From: etenjitv Views: 3 0 r...